Use the website widget for active buyers
Website visitors are often comparing pricing, fit, proof, and setup effort. The widget should help them decide what to do next, not just say hello.
- Show page-specific starter chips on pricing, comparison, docs, and contact pages
- Use a welcome message that asks what the buyer wants to automate
- Route setup, pricing, docs, and contact questions to clear next steps
- Keep branding visible unless the account has an active white-label add-on