People
Manage customer contacts, lead scoring, broadcasts, follow-ups, and your sales pipeline
People#
AlonChat automatically creates contact records for everyone who interacts with your agent. Each contact is enriched with AI-powered status classification, sentiment analysis, lead scoring, and journey tracking.
Automatic Contact Creation#
When someone chats with your agent on any connected channel:
- A contact record is created automatically
- The conversation is linked to the contact
- Future conversations from the same person are connected across channels
- Contact info, sentiment, lead score, and status update over time as more interactions occur
No manual data entry is required. Your contact records populate themselves from real conversations.
People Navigation#
The People section in the sidebar contains these sub-sections:
| Section | Purpose |
|---|---|
| Contacts | Browse and manage all contacts |
| Follow-ups | Automatic follow-up queue and status tracking |
| Broadcasts | Send bulk messages across channels |
Escalation rules and alert inboxes are handled from the separate Alerts section in the sidebar.
Viewing Contacts#
- Go to your agent dashboard
- Click People in the sidebar, then Contacts
- Browse, search, or filter your contact list
Filtering Contacts#
Use pill-based filters to narrow your view across three dimensions:
Status Filter:
- New, Active, Qualified, Converted, Inactive, Churned
Source Filter:
- Chat Widget, Lead Form, Facebook, Instagram, WhatsApp, Telegram, Web Visitor
Stage Filter (Customer Journey):
- Inquiry (Awareness)
- Comparing (Evaluation)
- Closing (Decision)
- In Progress (Fulfillment)
- Follow-up (Retention)
You can also search by name, email, or phone number.
Auto-Classified Contact Status#
AlonChat automatically classifies each contact's status based on their behavior. These statuses update automatically as engagement patterns change:
| Status | Color | Description |
|---|---|---|
| Converted | Emerald | Has made a purchase or confirmed booking |
| Churned | Red | Was converted but has gone silent |
| Qualified | Purple | Shows buying intent signals |
| Active | Green | Recent engagement with sufficient message history |
| Inactive | Gray | No recent messages |
| New | Blue | Recently started interacting |
Status thresholds (inactivity windows, message minimums) are configurable in your agent's Settings > AI tab.
Sentiment Badges#
Each contact shows a 5-level sentiment badge based on their average conversation tone:
| Level | Icon |
|---|---|
| Very Positive | Laughing face (emerald) |
| Positive | Smile (green) |
| Neutral | Neutral face (gray) |
| Negative | Frown (orange) |
| Very Negative | Angry face (red) |
Sentiment is calculated automatically from conversation tone. Hover over the badge to see the score.
Contact Information#
Each contact card displays:
| Field | Description |
|---|---|
| Name | Customer name (auto-detected or manually set) |
| Email / Phone | Contact details (green indicator if present, gray if missing) |
| Channel | Platform icons showing where the contact interacts (Facebook, Instagram, WhatsApp, Telegram, Web) |
| Stage | Current journey stage with progression indicator |
| Lead Grade | A through F letter grade based on lead score |
| Sentiment | 5-level sentiment badge |
| Status | Auto-classified status (New, Active, Qualified, etc.) |
| Tags | Custom labels for organization |
| VIP / At-Risk | Purple crown for VIP contacts, red alert for at-risk contacts |
| Completeness | Profile data completeness indicator |
For businesses with multiple locations, contacts may also show their associated branch.
Lead Scoring#
Contacts are scored automatically based on configurable engagement signals, and assigned a letter grade from A (highest) to F (lowest).
Scoring Signals#
Define signals that add or subtract points:
- AI-detected -- AI identifies patterns such as pricing questions or purchase intent
- Keyword-based -- Specific words or phrases trigger score changes
- User actions -- Booking attempts, form submissions, and other measurable actions
- Manual -- Team members can assign scores directly
Lead Grades#
Contacts receive letter grades (A through F) based on their total score. Grade thresholds are configurable in Settings > AI.
Journey Stages#
Every contact progresses through a customer journey:
- Inquiry (Awareness) -- Initial contact, asking questions
- Comparing (Evaluation) -- Evaluating options, asking about alternatives
- Closing (Decision) -- Ready to buy, negotiating terms
- In Progress (Fulfillment) -- Order placed, service in progress
- Follow-up (Retention) -- Post-purchase, loyalty building
Stages update automatically based on conversation signals, and you can also adjust them manually.
Conversation History#
View all conversations with a contact:
- Click on a contact
- See Conversation History with full transcripts
- Messages are grouped by platform and date
- Sentiment and source attribution shown per message
Tagging Contacts#
Organize contacts with custom tags:
- Select a contact
- Click Add Tag
- Create a new tag or select an existing one
- Use tags to filter contacts across your CRM
Tags are useful for segmenting audiences for broadcasts or tracking specific customer groups.
Exporting Contacts#
Export your contacts for use in external tools:
- Go to Contacts
- Apply filters if you want to export a subset
- Click Export
- Download as CSV (includes name, email, phone, company, status, source, dates, and message count)
Broadcasts#
Send bulk messages to contacts across multiple channels simultaneously.
Sending a Broadcast#
- Go to People > Broadcasts
- Select your audience (filter by status, source, stage, or tags)
- Compose your message or select a saved template
- Optionally attach images or media
- Choose delivery channels (Messenger, WhatsApp, Email, etc.)
- Send immediately or schedule for later
Broadcast Features#
- Audience filtering -- Target specific contact segments with precision
- Template management -- Save and reuse message templates
- Media support -- Attach images and files to your messages
- Multi-channel delivery -- Send across all connected messaging platforms
- Delivery tracking -- Monitor sent, delivered, and read status for each message
Follow-ups#
Automated follow-ups help you re-engage customers who have gone quiet or need a nudge.
How Follow-ups Work#
AlonChat detects follow-up opportunities automatically:
- Promise-based -- When your agent or AI promises to follow up, a reminder is created
- Ghosting detection -- Contacts who stop responding mid-conversation are flagged
- Scheduled reminders -- Set manual follow-up reminders for specific contacts
Follow-up Queue#
View and manage all pending follow-ups in People > Follow-ups:
- See which contacts need attention and why
- Review the AI-suggested follow-up message
- Approve, edit, or dismiss each follow-up
- Track sent follow-ups and their outcomes (replied, converted, etc.)
Follow-up Configuration#
Configure follow-up behavior in your agent's Settings > AI tab:
- Auto Follow-ups -- Enable or disable automatic follow-up messages
- Built-in Triggers -- AI-powered detection of disengaged customers and undecided prospects
- Custom Triggers -- Create your own trigger rules with presets available
- Timing -- Configure delays, max attempts, and quiet hours
- Channels -- Select which platforms to send follow-ups on
- Cost -- 2 credits per AI-generated follow-up message
Escalation Alerts#
Get notified when conversations need human attention.
What Triggers Escalation#
- Customer expresses frustration or dissatisfaction
- Conversation involves complex issues the AI cannot resolve
- Custom escalation rules you have configured (e.g., specific intents or keywords)
- High-value leads that need personal attention
Managing Escalations#
Escalation alerts appear in Alerts and in the AI Assistant panel:
- Review the flagged conversation with full context
- Take over the conversation to respond personally
- Dismiss the alert if no action is needed
- Configure escalation rules to match your business needs
Business Profile and CRM Configuration#
CRM-related configuration is accessed through your agent's Settings > AI page:
Business Profile#
- AI-detected business type with template selection (appointments, reservations, products, delivery, etc.)
- Business description -- Editable description used by the AI to understand your business
- Business characteristics -- Visual icons representing what your business does
Lead Scoring Settings#
- Scoring Signals -- Create and manage lead scoring rules
- Lead Score Grades -- Set A/B/C/D/F thresholds
- Scoring Weights -- Adjust category weights that influence lead scores
Privacy and Deletion#
Delete a Contact#
- Select the contact
- Click Delete
- Confirm deletion
Contact data and conversation history are permanently removed.
Bulk Delete#
- Select multiple contacts using checkboxes
- Click Bulk Actions > Delete
- Confirm the operation
Related Pages#
- AI Assistant -- Monitor conversations and configure AI behavior
- Branches -- Manage multiple business locations
- Analytics -- Track engagement metrics and sentiment trends
- Training Your Agent -- Improve AI response quality